Services
Advertising in The North Woods Call
The North Woods Call welcomes advertising for earth-friendly products and services that fit within our editorial profile and mission.
If you have a marketing message that needs a positive response, there is no better way to connect with people who care passionately about the earth and its natural heritage.
Our loyal and involved readers love the outdoors and have backed up this interest by purchasing products and services that fit their lifestyles.
By investing your advertising dollars with us, you will gain new customers and support our ongoing efforts to conserve and protect Michigan's natural resources.
Display and classified ad rates
The North Woods Call offers both display and classified advertising at various rates and sizes.
For classified ad rates, click here.
Business card sized ads are $40 per insert, with discounts available for multiple inserts of 6x, 12x, 18x and 24x. A single insert can be purchased via our PayPal Shopping page.
Contact us for the most recent rate sheet, specifications and circulation figures.
"Kitch Iti Kipi" -- the Big Spring -- in Michigan's Upper Peninsula.
Subscribers
As of December 31, 2012, we had more than 400 paid subscribers, both print and electronic.
More subscriptions are coming in every day as we rebuild The North Woods Call readership, which declined from a one-time high of about 15,000 in the 1960s to just over 2,100 at the time former publsher Glen Sheppard passed away in January 2011.
The Call was out-of-business for about 18 months until we began to publish again in September 2012.
About our readers
- Approximately 66% live in southern Michigan.
- 60% own Michigan vacation property.
- 50% are recreational campers.
- 50% are hunters.
- 70% are fishermen.
- 68% own some type of watercraft.
- 64% enjoy bird watching
